Die Hoffnung stirbt zuletzt.

March 14th, 2010 | Melis

tracey-emin

Nevhiz Tanyeli.

March 14th, 2010 | Melis

Disturbing. Goya-esque. Schiele-like. Well, that would be a bit bold. Anyways. Here she is.

 nevhiz-tanyeli

The Hurt Locker

March 8th, 2010 | Melis

Staff Sergeant William James: [Speaking to his son] You love playing with that. You love playing with all your stuffed animals. You love your Mommy, your Daddy. You love your pajamas. You love everything, don’t ya? Yea. But you know what, buddy? As you get older… some of the things you love might not seem so special anymore. Like your Jack-in-a-Box. Maybe you’ll realize it’s just a piece of tin and a stuffed animal. And then you forget the few things you really love. And by the time you get to my age, maybe it’s only one or two things. With me, I think it’s one.

love

Bright Skies over Istanbul

March 8th, 2010 | Melis

So many books to read, so many shows to see, so much music to listen to, so many places to discover, so much love to give…

infinity1

”It was one of those days when it’s a minute away from snowing and there’s this electricity in the air, you can almost hear it. And this bag was, like, dancing with me. Like a little kid begging me to play with it. For fifteen minutes. And that’s the day I knew there was this entire life behind things, and… this incredibly benevolent force, that wanted me to know there was no reason to be afraid, ever. Video’s a poor excuse, I know. But it helps me remember… and I need to remember… Sometimes there’s so much beauty in the world I feel like I can’t take it, like my heart’s going to cave in. ” American Beauty

On Beauty

January 14th, 2010 | Melis

by Zadie Smith.

Portraying two families and their intersecting microcosmos,  Smith shows how delicate and brittle yet persistent love is. Truly an amazing piece of work.

Below are a couple of quotes from the book which do no justice to the text overall but I am sure explain why I am so excited about her writing.

on-beauty

pp44

 

Jerome had not given his mother any details when it happened and he wasn’t going to give her any now. It was a matter of impossible translation- his mother wanted to know about a girl, but it wasn’t about a girl or, rather, it wasn’t about just the girl. Jerome had fallen in love with a family.

 

pp60

Jerome said, ‘’It’s like, a family doesn’t work any more when everyone in it is more miserable than they would be if they were alone. You know?’’

 

pp69

Mozart’s Requiem begins with you walking towards a huge pit. The pit is on the other side of a precipice, which you cannot see over until you are right at its edge. Your death is awaiting you in that pit. You don’t know what it looks like or sounds like or smells like. You don’t know whether it will be good or bad. You just walk towards it. Your will is a clarinet and your footsteps are attended by the violins. The closer you get to the pit, the more you begin to have the sense that what awaits you there will be terrifying. Yet you experience this terror as a kind of blessing, a gift. Your long walk would have had no meaning were it not for for this pit at the end of it. You peer over the precipice: a burst of ethereal noise crashes over you. In the pit is a great choir, like the one you joined for two months in Wellington in which you were the only black woman. This choir is the heavenly host and simultaneously the devil’s army. It is also every person who has changed you during your time on this earth: your many lovers; your family; your enemies; the nameless, faceless woman who slept with your husband; the man you thought you were going to marry; the man you did. The job of this choir is judgement. The men sing first, and their judgement is very severe. And when the women join in there is no respite, the debate only grows louder and sterner. For it is a debate- you realize that now. The judgement is not yet decided. It is surprising how dramatic the fight for your measly soul turns out to be.

 

pp82

Levi sensed women getting ready all over New England: undressing, washing, dressing again, in cleaner sexier things; black girls in Boston oiling their legs and ironing their hair, club floors being swept, barmen turning up for work, DJs kneeling in their bedrooms, picking out records to be placed in thier heavy silver boxes- all of which imaginings, usually exciting to him, were made sour and sad by the knowledge that the only party he was going to tonight would be full of white people three times his own age.

 

pp88

‘’Chess?’’ Kiki heard Zora ask Howard. When she came back into the kitchen, she could see them setting up play in the lounge as if nothing at all had happened, as if they didn’t have a party to host, Murdoch happily ensconced in Howard’s lap.Chess? Is that what it’s like, wondered Kiki, to be an intellectual? Can the tuned mind tune everything else out? Kiki sat alone in the kitchen.

 

pp101

‘’Full fathom five thy father lies; Of his bones are coral made; Those are pearls that were his eyes-‘’ read Kiki circumspectly, aware that she should know it. …”Is it Plath? That’s wrong isn’t it.’’

‘’It’s Shakespeare,’’ said Christian, wincing slightly. ‘’The Tempest. Nothing of him that doth fade, But doth suffer a sea-change, Into something rich and strange. Plath stripped it for parts’’.

‘’Shit’’ Kiki laughed. ‘’When in doubt, say Shakespeare. And when it’s sport, say Michael Jordan.’’

 

pp123

Howard watched his wife walk away with his great mistake.

 

pp145

He was having an odd parental rush, a blood surge that was also about blood and was presently hunting through Howard’s expansive intelligence to find words that would more effectively express something like don’t walk in front of cars take care and be good and don’t hurt or be hurt and don’t live in a way that makes you feel dead and don’t betray anybody or yourself and take care of what matters nd please don’t and please remember and make sure–

‘Hey, Howard?’ Those windows open only at the very top. Student precaution, ah guess. Suicide proof.’

 

pp146

But nothing in Jack French’s armoury of baroque sentences seemed sufficient for dealing with a girl who used language like an automatic weapon.

 

pp155

You could feel it, Howard could feel it, millions of things to say brewing in this room, so strong somtimes they seemed to shoot from the students telepathically and bounce off the furniture. … When he first began teaching he had tried, stupidly, to coax them out of this fear- now he positively relished it. The fear was respect, the respect, fear. If you didn’t have the fear you had nothing. …His own questions kept him mentally occupied as he rolled Rembrandt into a tight white stick. How much longer on the divan? Why does sex have to mean everything? OK, it can mean something, but why everything? Why do have thirty years have to go down the toilet because I wanted to touch somebody else? Am I missing something? Is this what it comes down to? Why does the sex have to mean everything?

 

pp162

Kiki laughed her big lovely laugh in the small store. People looked up from their specialty goods and smiled abstractedly, supporting the idea of pleasure even if they weren’t certain of the cause.

 

pp166

These children spend so much time demanding the status of adulthood from you- even when it isn’t in your power to bestow it- and then when the real shit hits the fan, when you need them to be adults, suddenly they are children again.

 

pp205

‘‘Oh, I’m so sorry your dick offends your intellectual sensibilities. It must be terrible.’’

 

pp209

She didn’t feel she had any real opinions, or at least not in the way other people seemed to have them. Once the class was finished she saw at once how she might have argued the thing just as viciously and succesfully the pother way around; defended Flaubert over Foucault; rescued Austen from insult instead of Adorno. Was anyone genuinely attached to anything? She had no idea.

 

pp214

Claire spoke often in her poetry of the ifea of ‘fittingness’: that is, when your chosen pursuit and your ability to achieve it- no matter how small or insignificant both might be- are matched exactly, are fitting. This, Claire argued, is when we become truly human, fully ourselves, beautiful. To swim when your body is made for swimming. To kneel when you feel humble. To drink water when you feel thirsty. …In Claire’s presence, you were not faulty or badly designed, no, not at all. You were the fitting receptacle and instrument of your talents and beliefs and desires.

 

pp215

Five languages, went the line in a very early poem, the kind of doggerel she wrote in the early seventies, And no way to say I love you.

 

pp219

They were having an intellectual argument. The table was excited. Lena bounced on her heels to keep the blood circulating. Claire felt very tired. She was a poet. How had she ever ended up here, in one of these institutions, these universities, where one must make an argument for everything, even an argument for wanting to write about a chestnut tree? 

 

and many many others that you should discover yourself when you read the book.

Read ‘em.

December 20th, 2009 | Melis

Making a ‘books I have read’ list always gets into my new years resolutions… and I always fail at it. Here is a take on it by Columbia Business School faculty. Please see the links on the right side of the landing page to see other notable such listings.

http://www4.gsb.columbia.edu/publicoffering/post/728943/What+Is+the+Best+Book+You+Read+in+2009%3F#

What is Strategy?

December 14th, 2009 | Melis

We recently realized at work that Operational Effectiveness, OE, is killing us. Let me explain the business case.

 

Fifteen years ago, our company, a hair and cosmetic surgery clinic in Istanbul, was the monopoly in its industry. After about seven years there were some competitors but there were not many of them and those that were around did not match up to us in the quality of work or in reputation. In the past three years the market got flooded with competitors. There are, literally, hundreds of them in the market in different sizes and with different strategies. Most of them put ridiculously low price tags for their procedures in order to have an edge to compete. They do so in the expense of the quality of results (ethical questions abound in offering low quality medical service, but that is a different subject). Smarter ones put almost all of theirs gains into marketing in an attempt to create a brand name.

 

This is where the difference in OE and strategy kicks in.

 

OE aims to offer the same services as your competitors do but do so in a more efficient or a better way. An example would be our interactive ad-ons on our company’s webpage. We were the first ones that started to consult patients online about four years ago. Today almost all of our competitors have the same service on their webpage and I must admit that some are even better at it than we are.

 

When you are in a market like ours where there is cut-throat competition namely constant threat of atrophy for most players, OE brings no relative gains for the players within the industry. Firms constantly imitate one another, especially straddling the strongest player in the market. Although R&D and product development might bring a company gains in the short term, the army of followers will catch up to it. Thus, the productivity frontier is raised in an eternal Kreis making sustainable profits a dream of the past every single day that passes by.

 

Then what to do?

 

Porter argues that strategy is the answer. If OE is offering the same things better or more efficiently then strategy is offering different services or doing those in a different way.

 

Strategy starts by creating a niche position for yourself in the market. The second step is to decide what not to do, namely to point out to the tradeoffs that you have to make given your position. At last, the ‘fit’ of your activities that you shaped with the choices you have made closes the circle to finally create your strategy.

 

To understand these rather abstract concepts take examples that illustrate each.

 

A position in a market can be defined in various ways. It can be covering some needs of a broad set of customers; most needs of a small set of a customer segment or focusing on a basic need of all people in a small geographical setting. For example, IKEA offers all furniture needs of a very specific customer segment, namely those who are young and most of the time broke. On the other hand, Jiffy Lube International produces only (and almost only) automotive lubricants targeting all of the customers in the market. Finally, Carmike, a chain of movie theaters, chooses to operate only (and only) in small cities and towns.

 

Once you choose your position, the tradeoffs become easy to point out- yet, of course, harder to put into effect. Take Neutrogena. Neutrogena likes to position itself as a ‘serious’ brand that manufactures soaps and other personal hygiene products. It is ‘recommended by dermatologists’. This position is close to what IKEA is at: meeting all needs of a smaller portion of the population. Neutrogena satisfies all cleaning product needs of those people who have sensitive/ problem skins. This is why Neutrogena does not use deodorants that most people prefer when they are buying their soaps. This is also why Neutrogena tries to stay out of supermarkets. This is why Neutrogena puts most of its marketing budget into promoting its products to doctors (think about hidden costs: the R&D bills!) and why it has bland ie not-so-attractive packages.

 

When you think about it these tradeoffs might seem crazy. Why would Neutrogena not want to be in supermarkets if it is almost self-evident hat it can reach more customers there?

 

This is where the ‘fit’ comes in. Once you have your position and your tradeoffs lined up, they have to have a perfect fit among each other to create the synergy to fuel the strategy’s strength.

 

Neutrogena might not be in supermarkets. But in doing so, it keeps its valuable market position and thus its loyal customers. In return, it can lower its marketing costs. For example most hotels choose Neutrogena and allow it to put its name on the soaps that they offer to their customers since it is a ‘serious’ brand. Through this, Neutrogena gets both to sell its products to hotels and gets the guests to try its products (who in return buy Neutrogena products if they like them). There are many other such benefits that come from the fit of the activities to the strategy that make it harder for Neutrogena’s competitors to imitate it and thus giving Neutrogena sustainable profitability.

 

How does this apply to our business?

 

I shall not give the answer here, for it is a blog that might be followed by crazy competitors (hey, it’s a cut-throat market after all!).

 

Jokes aside, I am not sure whether or not what I am thinking can be implemented at all. And if it can, it will be done after long hours of working- ie not any time before a year or so. My hope is to be able to openly write about it here once it all becomes clear and accomplished in a way that cannot be imitated.

 

Cheers to my Business Management Professor at Bilgi MBA, Metehan Sekban and to the HBR contributor & Business guru Michael Porter.

http://www.plunder.com/What-is-Strategy-Michael-E-Porter-pdf-download-109117.htm

”Everything is relative in this world, where change alone endures.” Trotsky*

December 14th, 2009 | Melis

Ecclesiastes 3:3: There is an appointed time for everything. And there is a time for every event under heaven— / A time to give birth and a time to die; A time to plant and a time to uproot what is planted. / A time to kill and a time to heal; A time to tear down and a time to build up. / A time to weep and a time to laugh; A time to mourn and a time to dance. / A time to throw stones and a time to gather stones; A time to embrace and a time to shun embracing. / A time to search and a time to give up as lost; A time to keep and a time to throw away. / A time to tear apart and a time to sew together; A time to be silent and a time to speak. / A time to love and a time to hate; A time for war and a time for peace.

David and Magritte
David and Magritte
* and as it is the case with all absolute statements… http://mindfeed.org/everything-is-relative/ 

The Itch

December 10th, 2009 | Melis

I miss writing on my blog. It seems like I have no time for anything these days. Work-life balance is a concept that I have yet to explore.

Shirin Neshat at the Contemporary ’09 Istanbul
shirin-neshat

living vicariously through myself these days.

November 14th, 2009 | Melis

schiele

 

I wake up. Then look through the window of my apartment. And I feel like I am watching a movie. It’s the strangest thing, seriously.

I guess I am still not used to being here. I feel like I am living the life of another or, well, like I am living vicariously through myself.

Before this gets too meta- I shall get dressed and get out.